How to Sell Online in Kenya
Selling online in Kenya works best when buyers trust the seller quickly, understand the product clearly, and can move from interest to payment without friction.
That is why many social-first businesses are moving beyond static posts and long DM threads. DukaLive gives vendors a way to show products live, answer buyers instantly, and confirm orders while intent is still high.
Build trust faster
Buyers can see the product in action instead of guessing from a few photos.
Answer once
Price, stock, sizing, and delivery questions can be handled in one shared live session.
Move to payment sooner
When buyers understand the offer in real time, fewer sales drift away before payment.
Why many sellers struggle online
Many Kenyan sellers already attract attention through Instagram, WhatsApp, TikTok, and referrals. The problem usually starts after the buyer shows interest. The seller must repeat the same answers privately, one person at a time, and that slows down the entire sales process.
By the time the buyer has seen enough proof, asked enough questions, and gotten enough reassurance, the moment may already be gone. That is where live selling changes the workflow.
How DukaLive helps you sell online
DukaLive combines live video, real-time buyer interaction, and order confirmation into one seller workflow. A vendor can demonstrate products clearly, respond to common questions once for everyone watching, and keep buyers engaged while the product is still in front of them.
- Show the product from different angles and explain details properly.
- Handle price, stock, and delivery questions in one place.
- Create urgency during a live drop while attention is high.
- Track what is available now and what is still processing.
How much does it cost to sell online with DukaLive?
DukaLive is designed to keep pricing simple. Vendors do not pay a monthly subscription just to keep an account open. Instead, the main charges are tied to real sales and payouts, which makes the model easier to understand for growing businesses.
Simple, transparent pricing
No surprises. Here's exactly how fees work.
Sell with confidence. No hidden charges.
- Pay only when you make a sale. DukaLive takes a 7.8% platform fee per successful order.
- Withdraw your earnings anytime. Each payout has a fixed KES 0 withdrawal fee.
- Earnings are released automatically. Pending earnings move into your available balance based on about 7 minutes after live ends or payment confirmation.
- No monthly fees. No setup costs. Start selling immediately.
When do vendors get paid?
Successful orders are recorded in the vendor ledger first. Earnings stay pending until their release window ends, then move into available balance automatically. That matters because sellers need to know what they can withdraw now and what is still processing.
If you want the operational detail, see the dedicated pages on pricing and fees, payouts and settlements, and how vendor payments work.
What do you need to start?
Most vendors can start with a smartphone, stable internet, a clear lineup of products, payout details, and the information required to complete account setup. You do not need a large production team to run your first live session.
For a simple checklist, read what vendors need to start selling.
Who this fits best
DukaLive fits fashion sellers, beauty vendors, electronics resellers, boutique shops, accessories brands, and other businesses whose products benefit from real-time demos, styling, comparison, or Q&A before purchase.